Fluence (Nasdaq: FLNC) is a global market leader delivering intelligent energy storage and optimization software for renewables and storage. Our solutions and operational services are helping to create a more resilient grid and unlock the full potential of renewable portfolios. With gigawatts of successful implementations across nearly 50 markets, we are transforming the way we power our world for a more sustainable future. For more information, please visit fluenceenergy.com.
Job Description:
The Business Development Representative is responsible for generating and qualifying new business opportunities, developing early-stage customer relationships, supporting opportunity progression, and contributing to Fluence’s commercial growth strategy. The role works closely with Sales, Marketing, Product, Account Management, and other cross-functional teams to identify prospective customers, develop pipeline opportunities, and strengthen Fluence’s position within the energy storage and renewable energy markets.
Business Development & Lead Generation
- Identify, engage, and qualify prospective customers across target markets and customer segments.
- Execute outbound prospecting activities and manage inbound leads to generate qualified sales opportunities.
- Collaborate with Sales, Marketing, and Growth teams to develop and execute strategic outreach campaigns.
- Establish and nurture relationships with key industry stakeholders, decision-makers, developers, utilities, EPC partners, and other customers.
- Represent Fluence at industry conferences, trade shows, customer events, and networking opportunities.
Opportunity Qualification & Pipeline Management
- Conduct discovery meetings to understand customer needs, project requirements, procurement processes, timelines, and decision-making structures.
- Assess opportunities based on project scope, commercial viability, readiness, and strategic fit.
- Maintain accurate and up-to-date customer and opportunity records within Salesforce.
- Prepare opportunity assessments and contribute to internal discussions regarding opportunity prioritization and resource allocation.
- Support the development of indicative pricing, preliminary proposals, and high-level scopes of work in collaboration with cross-functional teams.
- Ensure seamless handover of qualified opportunities to Account Management teams while maintaining continuity of information.
Relationship Management & Market Intelligence
- Deliver compelling introductory presentations and value propositions that position Fluence as a trusted energy storage solutions partner.
- Support strategic customer engagement initiatives alongside Account Managers.
- Maintain regular communication with prospects to advance opportunities through the sales cycle.
- Gather and share market intelligence on customer trends, competitor activity, policy developments, and market dynamics impacting investment decisions.
- Provide insights and feedback to Product, Marketing, and Strategy teams to strengthen go-to-market initiatives and messaging.
Cross-Functional Collaboration
- Partner closely with Sales, Marketing, Product, Delivery, Legal, Finance, and Technical teams to support business objectives and ensure governance compliance.
- Participate in bid planning, opportunity reviews, and sales strategy discussions.
- Build relationships with channel partners, industry associations, and key ecosystem stakeholders.
- Contribute to the continuous improvement of business development processes, sales methodologies, and supporting tools.
Qualifications & Experience
- Proven experience in Business Development, Sales Development, Lead Generation, Account Development, or a similar commercial role.
- Strong ability to identify, qualify, and develop business opportunities.
- Excellent communication, presentation, networking, and relationship-building skills.
- Experience working with CRM platforms, preferably Salesforce.
- Strong organizational and stakeholder management skills with the ability to manage multiple priorities effectively.
- Commercially focused with strong analytical and problem-solving capabilities.
- Ability to thrive in a collaborative, fast-paced, and cross-functional environment.
- Knowledge of the energy, renewable energy, battery energy storage systems (BESS), utilities, or infrastructure sectors is highly desirable.
- Willingness to travel as needed to support customer engagements and industry events.
Education & Professional Development
- Bachelor’s degree in business, Marketing, Engineering, Energy Management, Economics, or a related field.
- Equivalent industry experience in business development, sales, renewable energy, energy storage, or related sectors may be considered in lieu of formal qualifications.
- Training or certifications in sales methodologies, business development, or CRM systems are advantageous.
- Demonstrated commitment to ongoing professional development within renewable energy, energy storage technologies, and commercial sales practices.
Our Culture
At Fluence, our culture is the foundation that drives our ambitious growth strategy and fuels our mission to transform the future of energy. Our core cultural pillars empower us to innovate, collaborate, and lead with purpose, ensuring we continue to deliver unparalleled value to our customers and the world.
Unleash Voices
We believe every voice matters. We encourage openness, active listening, and decisive action to create a culture where everyone has the opportunity to contribute to our success. We foster an environment where diverse perspectives are heard and valued, driving innovation and progress.
Customer Fluent
Our customers are at the heart of everything we do. We’re committed to delivering exceptional value that exceeds expectations by understanding our customers' needs and adapting swiftly to meet them. Our deep focus on customer satisfaction drives us to continuously improve and innovate.
Infinite Impact
We are committed to creating the impossible. We push boundaries to deliver sustainable, game-changing solutions that shape a brighter, more energy-efficient future for all. Our team is passionate about making a lasting impact that will resonate for generations to come.
All In
We are all in for growth. Our teams are relentlessly focused on identifying and seizing opportunities that propel us forward. We embrace an ownership mindset, pushing ourselves and each other to accelerate progress and create lasting success.