Manager, Integrated Marketing Campaigns

Fluence (Nasdaq: FLNC) is a global market leader delivering intelligent energy storage and optimization software for renewables and storage. Our solutions and operational services are helping to create a more resilient grid and unlock the full potential of renewable portfolios. With gigawatts of successful implementations across nearly 50 markets, we are transforming the way we power our world for a more sustainable future. For more information, please visit fluenceenergy.com.

Job Description:

Role Overview

The Manager, Integrated Marketing  Campaigns is responsible for helping build, manage, and optimize integrated B2B marketing campaigns across Fluence’s global marketing function. This role translates business priorities, ABX strategy, product and segment messaging, and market needs into clear campaign plans, executable motions, and repeatable activation frameworks that support growth across regions.

You help lead the “how” of integrated campaign activation.You turn campaign strategy into coordinated execution across channels, teams, systems, and markets. You bring structure to campaign briefs, timelines, stakeholder inputs, launch readiness, performance reviews, and optimization loops so campaigns are activated consistently and effectively.

This role sits within the Global Marketing organization and partners closely with Portfolio Marketing, Markets, Corporate Communications, RevOps , Sales / BDR teams, and agencies. Success is measured by the ability to turn strategy into coordinated campaign execution, enable market teams with practical frameworks and guidance, and help campaigns contribute to engagement, pipeline, and revenue outcomes.

Key Responsibilities

Campaign Strategy & Program Support

• Support the development of integrated campaign strategies, objectives, target audiences, messaging priorities, channel mix, sequencing, and success definitions.
• Translate global marketing priorities, ABX plays, segment narratives, launches, and thought leadership themes into campaign plans that are clear, structured, and executable.
• Develop or support campaign briefs and program definitions, including business objective, audience, funnel stage, content requirements, activation plan, timeline, ownership, and KPIs.
• Partner with Portfolio Marketing to ensure campaigns are grounded in approved messaging, customer needs, proof points, and differentiated value propositions.

Campaign Program Management

• Lead the end-to-end coordination of assigned integrated campaigns and programs
• Manage campaign calendars, milestones, dependencies, stakeholder reviews, action trackers, and launch readiness checklists to keep cross-functional work moving.
• Coordinate campaign execution across digital, paid media, lifecycle / nurture, web, content, partner, and account-based motions.

Campaign Process, Governance & Operations

• Support campaign- and program-level processes including intake, prioritization, classification, planning, review, approval, activation, measurement, and retrospectives.
• Document and improve the campaign development process so it is repeatable, scalable, and easy for global and market teams to follow.
• Identify process gaps, unclear handoffs, or execution bottlenecks and recommend practical ways to improve speed, consistency, and accountability.

Global-to-Market Enablement

• Create templates, playbooks, campaign kits, readiness guidance, and “how-to” materials that help markets activate global campaigns efficiently
• Help ensure the right teams are engaged at the right moments: discovery, design, validation, activation, measurement, and learning.
• Support global / market operating model by clarifying decision points, review windows, input needs, and ownership boundaries across Markets, PMM, and Corp Comms
• Collect market feedback, sales input, and campaign learnings to improve future campaign strategy, content, targeting, and activation quality.

Performance & Optimization

• Create campaign measurement plans and performance readouts that connect activity to impact, including account engagement, leads / MQAs, pipeline influence, and optimization opportunities.
• Partner with Rev Ops, Orchestration, and market teams to ensure campaigns are built with clear KPIs, reporting inputs, and learning loops from the start.
• Use campaign performance and stakeholder feedback to recommend audience refinements, creative refreshes, nurture improvements, channel adjustments, and future investment decisions.

Qualifications & Experience

Required

• 5–8+ years of experience in integrated marketing, campaign management, demand generation, lifecycle marketing, ABM / ABX, or related B2B marketing roles.
• Experience developing campaign briefs, campaign plans, nurture programs, playbooks, activation calendars, and launch readiness materials.
• Experience managing multi-channel B2B campaigns across digital, paid media, email / nurture, content, events, and account-based motions.
• Strong project management and stakeholder management skills, with the ability to manage timelines, dependencies, reviews, and deliverables across matrixed teams.
• Strong working familiarity with Salesforce and CRM concepts, plus marketing automation or campaign activation platforms such as HubSpot, Salesforce Marketing Cloud Account Engagement, Marketo, Eloqua, Demandbase, or similar tools.
• Excellent written and verbal communication skills, with the ability to simplify complex inputs into clear campaign direction and actionable next steps.

Preferred

• Experience in energy, infrastructure, industrial technology, SaaS, clean tech, or other complex B2B markets with long sales cycles and multi-stakeholder buying groups.
• Experience supporting global-to-regional marketing operating models, including campaign localization, sales alignment, and market feedback loops.
• Familiarity with campaign taxonomy, lifecycle stages, campaign hierarchy, lead / account handoffs, attribution, and dashboard requirements.
• Experience working with agencies or external partners for creative development, paid activation, ABX orchestration, content production, localization, or campaign execution.

Our Culture

At Fluence, our culture is the foundation that drives our ambitious growth strategy and fuels our mission to transform the future of energy. Our core cultural pillars empower us to innovate, collaborate, and lead with purpose, ensuring we continue to deliver unparalleled value to our customers and the world.

Unleash Voices

We believe every voice matters. We encourage openness, active listening, and decisive action to create a culture where everyone has the opportunity to contribute to our success. We foster an environment where diverse perspectives are heard and valued, driving innovation and progress.

Customer Fluent

Our customers are at the heart of everything we do. We’re committed to delivering exceptional value that exceeds expectations by understanding our customers' needs and adapting swiftly to meet them. Our deep focus on customer satisfaction drives us to continuously improve and innovate.

Infinite Impact

We are committed to creating the impossible. We push boundaries to deliver sustainable, game-changing solutions that shape a brighter, more energy-efficient future for all. Our team is passionate about making a lasting impact that will resonate for generations to come.

All In

We are all in for growth. Our teams are relentlessly focused on identifying and seizing opportunities that propel us forward. We embrace an ownership mindset, pushing ourselves and each other to accelerate progress and create lasting success.

Equal Opportunity Employer

At Fluence, we believe great teams are built on a collaborative and connected culture. We’re proud to be an Equal Opportunity Employer and welcome qualified applicants of all backgrounds. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, gender identity or expression, genetic information, or any other status protected by law.

Work Authorization

To join our team, you’ll need to be legally authorized to work in the United States at the time of application and throughout your employment, without the need for employer sponsorship. Please note that Fluence does not sponsor work visas for this position.